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2 december

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Shaping the Creative Industries Professionals of Tomorrow

Roundtable discussion "A Creative Education: Shaping the Creative Industries Professionals of Tomorrow" in the framework of the 2nd St.Petersburg International Cultural Forum (58-60 Galernaya Street).

The pace of the development of creative industries in Russia today is faster than established educational institutions and training programmes can keep up with. This leads to a lack of professionals in the industry who able to launch competitive, successful start-ups and run creative projects. This is a problem that all of culture in Russia is facing today.

Can creative industries and the economy of knowledge continue to develop with established educational patterns which are already in place? Do creative projects in Russia face similar problems as they do in the West? Can Russian Universities prepare professionals for the current dynamic cultural environment? How can education and training programmes be reformed and what skills do creative professionals lack?

The topic of creative education is directly connected with the problem of the public perception of the creative industries and projects. In the majority of the regional areas of Russia creative projects have a low profile and are low-wage. Educating general public on the role and the economic potential of creative industries is another challenge both, for creative institutions and Universities.

These topics will be raised at a roundtable discussion on 2 December, organised by the St.Petersburg State University, Faculty of Liberal Arts and Sciences and London-based charity Calvert 22 Foundation. The discussion will gather local professionals in creative industries, representatives of Russian and international Universities, who will present the results of their research on creative industries, as well as creative graduates and their career patterns, and alumni who can give an overview of their personal experience.


  • 2:00-2:20pm Registration
  • 2:20-2:30pm Discussion begins. Greeting by Valery Monakhov (SPbU)
  • 2:30-2:50pm Opening remarks: Jonathan McCloryfrom (Institute for Government-Monocle Magazine Soft Power Index), Ekow Eshun (Calvert 22 Foundation; Calvert Journal)
  • 2:50-3:05pm Q&A on Calvert Forum
  • 3:05-3:10pm Introduction to event
  • 3:10-3:30pm Marina Matetskaya (Higher School of Economics) "Business Education in Creative Industries: Results of a Survey among St.Petersburg Universities"
  • 3:30-3:40pm Sepake Angiama (Manifesta Foundation) "Manifesta's Educational Programmes"
  • 3:40-3:50pm Philip Fedchin (SPbU) "On the Role of Liberal Education"
  • 3:50-4:00pm Olesya Turkina (SPbU) "Liberal Education and Creative Education"
  • 4:00-4:10pm Masha Godovannaya (SPbU) "On Gender Aspects of Creative Education"

Coffee break

  • 4:30-5:30pm Open discussion
  • 5.30-5.40pm Summary and conclusion